This review is from: Skills Analysis: Theory and Practice of Audience Research in Communication (Lea) (Paperback) If I were a book of statistics, research methodology, social science and modern history of thinking, I imagine a great antidote for insomnia. But not surprisingly, just to stay awake through the whole book, I learned a few things.
The story of the authors of the commercial audience research was rarely offered many ideas that could be used in which the credit rating industry in the Internet age. And the description of the research methodology was enough - enough to understand the concept, without exaggeration.
On the trail of the chapters on the classification in the programming and advertising are used, the chapter on evaluation and financial analysis of almost no value. But the third section, the public's understanding of the behavior, it offered a good discussion of specific measures that go without burying the reader in detail.
In general, scores for the analysis, the best book on this subject I have seen - very comprehensive andXploration matter without the passive tone, scientific, most textbooks.
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